Live event coverage

I lead integrated digital strategy around tentpole events, including Super Bowl LVII and LIX, shaping how live moments extend across platforms and reach fans in real time.

My work turns live moments into fan-facing campaigns, scaling authentic on-air interactions into content that drives engagement beyond the broadcast.

I’ve applied this approach to real-time, access-driven docu storytelling through a partnership with Shadow Lion on an INDYCAR series, building episodic narratives from race-week access that deepen fan connection across platforms.

Standout: My backstage capture of Kendrick Lamar following the Super Bowl LIX Halftime Show became the most-viewed video series in NFL on FOX history.