Branded Campaigns
Lead branded campaigns end to end, aligning partner goals with talent and distribution to drive engagement and revenue.
2026 FIFA World Cup Ultimate Fanbase Vote
Led the development and execution of the 2026 FIFA World Cup Ultimate Fanbase Vote, presented by Lay's—a global, bracket-style campaign activating national team supporters across platforms. The initiative drove sustained fan engagement, high-volume voting participation, and multi-platform reach leading into the tournament.
Super Bowl LIX – Oikos x FOX Sports (New Orleans)
Led the digital integrations for Oikos’ full presenting sponsorship of a FOX Sports podcast, spanning six branded episodes, behind-the-scenes content, and multi-platform distribution. The campaign culminated in two live shows on Bourbon Street during Super Bowl week, driving 3.3M+ views.
Super Bowl LIX – Pizza Hut x FOX Sports (New Orleans)
Produced fan-facing content as a part of Pizza Hut’s Ultimate Hut Bundle campaign at Super Bowl LIX in New Orleans — combining talent features, commercial BTS and live man-on-the-street interviews to drive 3.7M+ views.
GMC All- Access x FOX NFL Sunday
Supported weekly creative development and capture for GMC’s All-Access campaign with the FOX NFL Sunday crew, including Terry Bradshaw, Michael Strahan, and Rob Gronkowski. Co-produced behind-the-scenes content that drove 12.5M+ views across the 2025 NFL season.